View Agents, the reputation management platform, which focuses purely on the property industry has launched its BETA platform.

The platform, which uses a review aggregator from the biggest social media platforms, branch/staff analytics, a bespoke review platform, reporting tools and transparency to help estate agents manage and improve their online reputation, has revealed its latest Reputation Top 25 list.

Highlighting areas within the UK where agencies have the best reputation, Oxford (postcode area OX) is leading the charge as the area with the best estate agent reputation.

This is followed by Guildford, Romford, Twickenham and Worcester, making up the UK top five.

“It’s great to see View Agents highlighting the importance of having a good reputation. I’m even happier to see Oxford topping the table, said Keith Stacey, MD Breckon & Breckon.

Stacey added: “We work in an extremely competitive area with a high concentration of good quality agencies and standards are constantly improving.  Having the right reputation plays a major role in our success, and giving the general public access to reliable reviews can only help.”

Reputation has a big part to play for any business, especially the estate agency industry.

We live in a world where anybody can easily express their opinions or experiences about an estate agency, either through reviews or social media.

This can become challenging for an estate agency to manage as every agency’s online reputation is readily available for all clients to see 24/7.

View Agents helps resolve this challenge by analysing over 220,000 Google, Facebook & View Agents reviews giving agents both an overview and granular perspective of how they are performing.

This is combined with benchmarking analytics, where agents can compare their performance with local competitors. This helps form some clarity around how well they are doing, highlighting strengths and where improvements/training is required.

Domenic Versace, View Agents CEO, commented: “We are not a generic reputation management platform, all our tools & features have been specifically created for estate agents, to improve their reputation, standards & help grow their business.

“Our data tells us only 57% of estate agents on our platform reply to reviews. I urge every estate agent to reply to all their reviews, this will help improve your online reputation. It demonstrates that you value customer feedback & care about what they think.

“Replying to reviews will also boost your View Agents Reputation Score now that we are leading up to the December 2020 Reputation Awards.”