The Guild of Property Professionals has launched what it describes as a new ‘buyer boosting platform’ that it hopes will appeal to agents.
The Hooked platform will allow members of The Guild of Property Professionals to target Facebook users with suitable properties before they have even thought about moving home. The aim is to give agents the chance to not only increase the number of viewings on a property but also potentially gain new instructions from these unexpected buyers.
Hooked uses information from Guild LeadPro to create the profiles for targeting potential applicants.
Iain McKenzie, CEO of The Guild of Property Professionals, explained: “Guild LeadPro tracks all applicants and records the type of properties they are interested in, including details such as price range, number of bedrooms, the desired location and any other specifics that might be important. From this information, Hooked builds a lookalike audience on Facebook.
“Hooked then looks at the agent’s website and sees when a new property is listed. The system will automatically create a bespoke advert for the property on Facebook and serves it to the lookalike audience.”
Below is a video explaining how Hooked works:
We were used as a guinea pig agent for this new prop tech, although I’d forgotten about it.
The Guild targeted a property and the results were very good.
We were advised by The Guild that the property we were all commenting about as ‘doing particularly well’ compared to its peer properties, had been targeted using the Hook system.
The system obviously works and we’re looking forward to how it effects our other properties and how it effects our market share and click through rates
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