Easton in Bristol has topped the list of the strongest seller markets in 2021, with more than eight out of every 10 properties for sale on Rightmove already sold subject to contract.
Hoxton is this year’s top buyer market, with nine out of every ten properties that have come to market for sale still available to buy.
Four of the top ten sellers’ markets are in, or near to Bristol. Six of the top 20 are in Essex, and 18 of the top 20 are in the south of England.
More than three quarters of houses – 76% – up for sale for £250,000 and below across Great Britain are sold subject to contract.Demand for houses was particularly strong in the South West, where 82% were marked SSTC, followed by the South East (82%) and East of England (79%).
Hoxton’s success as the top buyer’s demand is followed by Aberdeen and Chelsea. Eight of the top ten buyer markets are in London, and 16 of the top 20, highlighting the stark contrast in available properties in central London, and areas surrounding it.
Available stock for agents is at a new record low, however there are signs that there will be more buyer choice heading into 2022, with valuation requests up by 19% compared to this time last year.
Rightmove’s director of property data Tim Bannister said: “This year, sellers in Great Britain have had a better chance of finding a buyer for their home than at any time over the past decade. A staggering statistic is that seven in ten properties for sale have been marked sold subject to contract this year, compared to two out of ten in 2012, highlighting both the speed and efficiency of the housing market.
“Managing short supply with high buyer demand has been a challenge for agents across Great Britain this year, and while the level of stock per agent is at record lows, the jump in number of people getting in touch with an agent to have their home valued suggests some fresh choice for buyers next year.”
| Area | % of homes Sold Subject to Contract (SSTC) | % of homes available | Average asking price 2021 | Average asking price change |
| Easton | 83% | 17% | £299,072 | +7% |
| Andover | 83% | 17% | £296,117 | +4% |
| Mangotsfield | 82% | 18% | £321,438 | +7% |
| Eastleigh | 81% | 19% | £356,412 | +5% |
| Middlewood | 81% | 19% | £214,208 | +7% |
| Brislington | 81% | 19% | £314,605 | +5% |
| Redditch | 81% | 19% | £238,364 | +5% |
| Tilehurst | 81% | 19% | £372,101 | +5% |
| Trowbridge | 81% | 19% | £257,706 | +7% |
| Wickford | 81% | 19% | £392,105 | +3% |
| Bridgwater | 80% | 20% | £207,277 | +6% |
| Grays | 80% | 20% | £336,740 | +5% |
| Littlehampton | 80% | 20% | £364,180 | +6% |
| Basildon | 80% | 20% | £326,624 | +5% |
| Dartford | 80% | 20% | £347,538 | +5% |
| Witham | 80% | 20% | £312,370 | +6% |
| Bexleyheath | 80% | 20% | £446,275 | +5% |
| Benfleet | 80% | 20% | £409,130 | +5% |
| South Benfleet | 80% | 20% | £426,783 | +4% |
| St. Neots | 80% | 20% | £318,358 | +8% |
Top buyer markets
| Area | % of homes Sold Subject to Contract (SSTC) | % of homes available | Average asking price 2021 | Average asking price change |
| Hoxton | 10% | 90% | £624,577 | -6% |
| Aberdeen | 15% | 85% | £167,783 | +1% |
| Chelsea | 15% | 85% | £1,821,683 | +2% |
| Bayswater | 15% | 85% | £1,161,711 | -3% |
| Knightsbridge | 16% | 84% | £3,639,322 | -1% |
| Victoria | 17% | 83% | £1,176,342 | -8% |
| Maida Vale | 18% | 82% | £1,232,074 | +3% |
| Central Liverpool | 20% | 80% | £166,929 | +7% |
| Finsbury | 20% | 80% | £813,608 | -3% |
| Stockwell | 21% | 79% | £819,908 | +3% |
| Central Birmingham | 21% | 79% | £216,075 | -7% |
| Canary Wharf | 22% | 78% | £564,559 | -1% |
| Camden | 23% | 77% | £1,017,850 | -5% |
| Whitechapel | 23% | 77% | £597,972 | -3% |
| Southwark | 24% | 76% | £787,341 | -4% |
| Acton | 25% | 75% | £628,342 | 1% |
| Notting Hill | 25% | 75% | £1,207,747 | -4% |
| Salford Quays | 26% | 74% | £192,149 | +6% |
| Fulham | 26% | 74% | £1,071,662 | 3% |
| Cricklewood | 27% | 73% | £663,620 | 2% |
Markets by price band
| Price band | Property type | % of homes Sold Subject to Contract | % of homes available |
| £250,000 and under | House | 76% | 24% |
| £250,000-500,000 | House | 71% | 29% |
| £500,000-£750,000 | House | 65% | 35% |
| £750,000-£1 million | House | 62% | 38% |
| £250,000 and under | Flat | 58% | 42% |
| £1 million plus | House | 50% | 50% |
| £250,000-500,000 | Flat | 45% | 55% |
| £500,000-£750,000 | Flat | 33% | 67% |
| £750,000-£1 million | Flat | 24% | 76% |
| £1 million plus | Flat | 15% | 85% |
What a load of rubbish. Really . Total Tosh
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Agree. Rubbish.
also why do Rightmove insist on this awful SSTC nonsense; what is wrong with a good old fashioned “under offer” until exchange?
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Ye Gods how I despise this company, every account manager over the last god knows how many years zero coal face agency experience a la platt at countrywide or vick at PB, so you have to explain what we do as they quote meaningless digital stats, like these…….
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When I was learning the business and then progressing I armed myself with a thorough understanding of how to win instructions, keep instructions and as a result earn more. With that understanding I know what Rightmove do works against most agents, even the ones who use Rightmove as a controlling weapon over their local competition.
For sure lots and lots of traffic passes through Rightmove and so does a lot of data but it really is time the industry moved beyond aggregated dead file data that enables an agent’s competitors more than it benefits an agency.
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