The Federation of Independent Agents (FIA) has agreed a new partnership with Dataloft.

The collaboration will offer FIA members access to Dataloft’s Inform online platform.

From infographics to branded market reports, flyers, letters and website automations, Dataloft Inform is designed to enhance an agency’s marketing proposition by turning millions of sales and lettings property market records into stories, trends and analysis.

Graham Lock, CEO of The FIA said, “I’ve been close to Dataloft’s online platform since 2017 and always admired the quality of their data and insight. They’re an established and well-respected supplier within our industry and in today’s data-driven content world I felt it was important to bring their product to our members’ attention, some of which are already using it to great effect.”

“Our progressive mindset continues to open up opportunities and savings for our member agents, I’m very happy that we can add such an established supplier to our growing marketplace as we continue to explore further industry specific partnerships,” he added.

Rory Black, director of Dataloft, commented: “We admire the quality of network that Graham has built over the past few years. FIA members are high-calibre and will benefit from unlocking the vast amount of value that Dataloft Inform provides. It’s a great partnership for us and we look forward to working together as the network grows.”