Rightmove has appointed Neverland as its primary creative partner after a selection process managed by Oystercatchers consultancy.

Neverland beat McCann and Pablo to win the account, and is now responsible for creating the brand strategy and creative platform to launch Rightmove into its next growth phase.

Matt Bushby, Rightmove chief marketing officer, said: “Rightmove is the UK’s leading property marketplace, so we are in a strong place to look for a new integrated strategic and creative partner, to help us accelerate our marketing performance and next phase of business growth – and Neverland fitted the bill.

“We felt that the Neverland team demonstrated an ability to be a true partner in understanding our strategic need.

“We enjoyed working with Neverland during this process and were impressed with the team’s willingness to tackle our brand and business objectives.”

Neverland’s co-founder, Jon Forsyth, expressed excitement about the partnership and working with Rightmove’s “brilliant team of people”.

“This is going to be such a great journey together,” he added.