Optimus, the conveyancing panel management specialist, has unveiled a partnership with digital homeownership platform Better.co.uk to help streamline property transactions.

It is claimed the partnership could help to ‘shave approximately six weeks off the transaction process’, streamlining the process for both property professionals and home movers.

Both organisations will work to ‘remove bureaucracy and friction’ from the property transaction process, while bringing data forward in the transaction and encouraging earlier payment for searches and surveys.

It comes after the launch of LandmarkConnect, a series of digital hubs aimed at streamlining homebuying and selling by increasing digitisation and improving industry collaboration.

The new partnership with Better.co.uk will form part of the LandmarkConnect proposition for conveyancers and will integrate the Better.co.uk ‘Smart Buyer’ solution with Optimus Accelerate, providing a simple way for Better.co.uk customers to process payments and collect fees earlier.

Giuliano Grazioli, sales director at Optimus, said: “Optimus is committed to improving the home moving experience for everyone.

“Better’s.co.uk Smart Buyer solution is already making waves across the industry for doing exactly this, and we know it will become a pivotal building block of our ambitions to streamline the transaction process.

“With better collaboration and integration across the industry we’re hopeful that we can reduce overall transaction times for everyone – improving the customer’s bottom-line while ultimately reducing stress for home-movers.”

Tom Hodgson, director of revenue operations at Better.co.uk, said that SmartBuyer gave customers a ‘one-stop solution’ covering everything from organisation of conveyancing to arranging property surveys and managing legal fees.

“We understand that every homebuyer’s journey is unique and SmartBuyer takes this into account and tailors services to meet individual needs and we support the customer through the transaction,” he explained. “This partnership sets a new industry standard, and SmartBuyer is a response to a rapidly evolving market.

“By integrating legal work and streamlining the buying process, we’re meeting the growing demand for a more efficient, transparent, and customer-centric approach to home buying,” he added.