The new branch, part of LSL Estate Agency Franchise, will initially open as a virtual office, with plans for a high-street presence within 12 months. This is a new proposition for LSL franchising, which allows new start ups to gain traction in the market before launching a ‘High Street’ branch.

It will offer a full range of services, including residential sales, lettings, and financial services, catering to the vibrant Romford market. In addition, H&I Estates operates RMT Finances and RMT Commercial, offering financial services to both retail and commercial clients, which will continue as part of the Reeds Rains Romford branch.

The branch joins existing Southeast territories in locations such as Kennington, Ilford, Catford, Plaistow, Walderslade, Dartford, Folkestone, Rye, Ramsgate and Southsea.

The expansion aligns with LSL Estate Agency Franchising’s ambitious growth plans, which support franchisees in growing market share and entering new territories. Reeds Rains franchisees benefit from centralised support, economies of scale, and opportunities to diversify income streams through services such as financial advice and land & new homes.

Gurneet commented: “I’m thrilled to be part of the Reeds Rains brand, which is synonymous with trust and success in the property market. Combining the brand’s heritage with H&I Estates’ local market expertise will enable us to deliver exceptional value to customers in Romford. This is an exciting new chapter for our business.”

The new branch reflects LSL’s commitment to empowering franchisees with the resources and tools needed to succeed.

Lee Carratt, franchising partnerships director for Reeds Rains at LSL Estate Agency Franchising, commented: “It’s been a pleasure working with Gurneet to establish this new Reeds Rains territory. His passion for property and customer service makes him a perfect fit for the brand. This launch is an excellent step in our growth strategy, and we’re confident it will be a great success with more branches on the horizon.”