Keller Williams UK says that it is preparing to train ‘a new generation of real estate professionals’ with the launch of KW Academy – a new 90-day programme targeted at people wanting to enter the estate agency sector, with a view to operating as a self-employed agent under the KWUK brand.
The Academy, which launches on July 3rd will aim to train more than 200 students throughout 2023, and will provide delegates with the training, skills, and certifications to start and run their own estate agency franchise.
Students will commit to weekly online lectures and learning tasks which can be completed during evenings, allowing participants to continue full-time working while they take part.
Split into two ‘academies’, students in England will kick start their journey with a launch day in London’s Piccadilly, where they will meet network with existing Keller Williams agents. Students based in Scotland will attend a similar launch event in Glasgow.
Jessica Aryee, head of training and coaching at Keller Williams UK, commented: “The Keller Williams Academy is the ideal way for us to attract new talent to the industry; ambitious professionals who may be uninspired by their current role or undervalued by their current estate agency employer.
“We put the control back into the hands of our agents – and the academy will demonstrate the pathway to success. I’d highly recommend that anyone who’s interested read more about the programme and submit an application before the remaining places are snapped up.”
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The “training” provided by KW, aka interruption marketing, is past its sell-by-date. Even Gary Keller has proclaimed that technology is the way forward.
Its all well and good “aiming to train 200 students” but let’s be clear, the “training” is not free and those outside the industry are often naive enough to fall for the scripts.
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Remember Century 21?! They thought they could bring US style marketing to the UK. Errrrrr….
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For every new start-up, another one fails is a long standing warning. Anyone wishing to start their own business is to be applauded, just remember there is much more going on in the background as a business owner than meets the eye, expense, liabilities and responsibility to consider just a few. Long hours and dedication. Reputation is invaluable in a service industry and people love to moan these days, even when its false stories, so you need to be squeaky clean and conscientious. Take a long hard look at the detail when going Franchise …. who’s really helping who? They are doing it for a self serving reason, otherwise why bother?
Its the oldest sales story in the book, you can earns bucks our way. My answer to that is possibly, but many don’t succeed. Trying to hit the ground running against established businesses’ in your chosen area and in a tough market ….. you need to be clued up. If the area is already saturated with agents, its going to be hard work if not impossible, as they will already be vying for the any scraps that are around at present? YOU must do your market research where you want to operate. Best of luck, but work for yourself, not someone else.
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