The iamproperty Group has completed the acquisition of VTUK.

The iamproperty Group, which provides the property market with a wide range of tech-enabled solutions, adds VTUK to other platforms it owns, including auction service, iamsold, as well as end-to-end onboarding and sales progression platform, movebutler.

The group will hope to add to the 3,500 or so partner agents it already works with across its network to drive speed, security, and compliance within the industry.

A spokesperson for VTUK said: “iamproperty is one of the fastest and most innovative property technology and services providers in the UK and we are very excited to be joining them. Together we will be able to offer you the very best technology solutions to help you manage and grow your business, alongside our continued commitment to best in class service.

“Our shared objective is to modernise the UK property market, creating solutions designed for Estate Agents by Estate Agents and this deal brings together market-leading products, with a world-class team dedicated to providing you with excellent value and service.”

VTUK will continue to operate as a standalone brand and platform, and so it is ‘business as usual’, according to the spokesperson.

“The combination of systems and skills will help us to accelerate the growth of Openview with the dynamic support and innovation that iamproperty brings,” the spokesperson added.

Established in 1989 by founder Peter Grant, Oxfordshire-based VTUK works with more than 300 estate agencies across the UK and already shares a number of mutual customers with iamproperty.

Grant will exit the business following a handover period, leaving the well-established leadership team at the helm, headed up by operations director Adam Rackham, who has been with the business for over 20 years.

Grant said: “A great deal of planning and care went into finding the right partner to take the business forward; we have built our product and service portfolio for over 30 years and know this move will create a bright future for VTUK and our team, allowing the company to accelerate with the dynamic support and innovation that is synonymous with iamproperty.

“The synergies are not only in our mission and systems, but in our cultures, our vision and our commitment to customer service excellence and experience, which has always been central to the business. Service will remain at the core of our company ethos, along with our leadership team.”

He added: “Adam and the team have been with the business for decades and that leadership unit will stay in place to continue to drive the company forward. This is a great fit for the business and I’m excited to see the company develop and grow and to see the team continue to thrive.”

Ben Ridgway, managing director at iamproperty Group, commented: “Peter has built a business that is well respected in the industry with the support of an established team and we’re really looking forward to working alongside them.

“This is a great opportunity for our staff and customers, creating synergies that will benefit our mutual Partner Agent Network.

“Where we can add real value is through our support functions, to help accelerate growth and product innovation. For agents who want to continue to build their partnership with us, this will allow us to service even more of their day-to-day needs.

“We want estate agents to come to us for the solutions they need to drive their business forward. For iamproperty, this is about continuing to develop the right solutions for Estate Agents and giving them access to systems that drive efficiencies and add real value to their business.”