nurtur.group will become the exclusive supplier of Google Local SEO, Facebook Advertising and LeadPro, across eXp UK’s extensive network of agents after agreeing a new strategic partnership with the estate agency brand.

Richard Combellack, Chief Commercial Officer at nurtur.group, says that collaboration between nurtur.group and eXp UK combines the expertise of both organisations to drive enhanced online visibility, targeted marketing campaigns, and high-quality lead generation.

“With this partnership, eXp UK will be able to leverage the exceptional digital market and lead generation products provided by nurtur.group to strengthen their presence in the highly competitive UK property market,” he said.

Combellack says that Google Local SEO will be a key aspect of the collaboration, ensuring that eXp UK Estate Agents’ listings and services gain maximum visibility within local search results. This powerful tool will optimise eXp UK’s online presence, driving organic traffic and improving search engine rankings to reach potential clients more effectively.

He notes that furthermore, nurtur.group’s expertise in Facebook Advertising will enable eXp UK to harness the immense potential of social media platforms. “By leveraging data-driven strategies and targeted advertisements, eXp UK will connect with their target audience, increasing brand awareness and driving leads directly to their network of agents,” Combellack commentd.

The LeadPro platform provided by nurtur.group will aim to boost eXp UK’s lead generation capabilities.

According to Combellack, with LeadPro, eXp UK agents will have access to a streamlined and automated system that captures, nurtures, and converts leads more efficiently. The integration of this comprehensive lead management platform will empower eXp UK agents to deliver exceptional customer service and drive higher conversion rates.

Adam Day, Head of eXp UK, believes the partnership with nurtur.group to take the brand’s digital marketing efforts to “new heights”.

He commented: “Their extensive experience in Google Local SEO, Facebook Advertising, and LeadPro solutions will be invaluable in expanding our reach and driving tangible business results. We refer to these nurtur.group products as the ‘making it rain’ element for our agency network due to the volumes of leads generated. We believe this partnership will not only benefit our network of agents but also deliver exceptional experiences to our clients.”