Former Purplebricks and Keller Williams director Ross McKenzie is launching a new property technology company with his business partner, which is designed to address what he views as ‘deep-rooted inefficiencies’ in the UK property market.
McKenzie, who also worked for Countrywide, says the new platform will be unveiled at an exclusive launch event in Cardiff this Thursday, December 12. He has high hopes that it will help transform how people buy and sell homes.
“Having spent 12 years in the property industry, including director-level positions at Purplebricks, Countrywide, and Keller Williams, I’ve seen first-hand how broken the current process is,” said McKenzie. “After building my own estate agency and mortgage brokerage, it became clear that the industry needs a fundamental shift in how property transactions are managed. Our platform represents that change.”
According to McKenzie, the invitation-only launch event will showcase the platform’s three core innovations: an AI-powered accountability system that tracks milestones and automatically updates all parties, a secure lifetime document marketplace, and an intuitive chat functionality that revolutionises how property professionals and home movers interact.
“We’ve built this platform from the ground up with scalability and innovation at its core,” said Cai Gwinnutt, c0-founder and CTO of Open Moove. “Drawing from over 20 years of experience working with startups across FinTech, MedTech, AI, and Cyber sectors, we’ve created a solution that combines cutting-edge technology with practical, user-focused features. My experience working with organisations like Google, British Business Bank, and Barclays Eagle Labs has helped us design a platform that’s both innovative and commercially viable.”
We have been informed that the platform has already attracted more than 200 property professionals to its waiting list, including estate agents, conveyancers, and mortgage brokers.
Key features to be unveiled at the launch event include:
+ AI-powered accountability system ensuring nothing slips through the cracks
+ Real-time performance data and client reviews
+ Lifetime document storage and organisation
+ Intelligent property transaction assistant
+ “Excellence Partner” certification for top-performing professionals
+ Automated milestone tracking and updates
Another prop tech product that will reverse climate change, end famine across the globe, and solve the “deep-rooted inefficiencies in the UK property market”.
What’s the betting it doesn’t?
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You forgot to mention an end to all wars…
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Whilst very admirable it isn’t the first go at such a solution, though with added AI for extra measure. It will end up falling on deaf ears I suspect.
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So it’s AI based, with smart chat facility and fully automated. So this means you can’t speak to anyone directly or easily. These systems are fine until there is a problem case (90% of all chains) at which time the system doesn’t know what to do. If the problem is unique to a property then it clearly can’t solve it. More delays. Having chased sales for nearly 40 years I guarantee there are more unique problems in conveyancing/title deeds than you can program into an AI system. The straightforward ones are still straightforward now and we are getting them exchanged in 6 weeks. The problem cases need knowledge, experience and an actual person to be able to explain things in layman’s terms to everyone in the chain to try to hold things together. Chat facilities are shocking if I just want to buy a potato let alone a leasehold flat.
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Everything to make the property transactions more efficient has already been built by Silas Lees and his team. They understand that sustainable communication occurs between people, not AI.
AI only speeds up the broken process – it doesn’t fix it.
Technology has outpaced our humanity and allows the hucksters and bottom-feeders to hide in plain sight.
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The’ll launch it with all these funky features & use AI as a marketing tool to bring in investment & customers, cash in on the business whilst it’s in it’s infancy, and let the buyer struggle to make a meaningful dent in the property market.
The idea is fantastic, but it’s going to be tough to get enough people on board to make a meaningful difference.
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