Boomin has acquired My Bespoke Room, an interior design service that uses proprietary technology to allow people to style and furnish rooms.

Consumers will benefit from digitally designed room visuals, layouts, mood boards, a shopping list, plenty of pro styling tips and their own personal shopper.

My Bespoke Room will continue to operate through its own platform and will also be fully integrated into Boomin’s Property Playground, which offers design ideas and inspiration.

Property Playground offers agents the ability to build long-term commercial relationships with customers, and Boomin hopes that the integration of My Bespoke Room will improve customer engagement with the website.

Michael Bruce, CEO and founder of Boomin, said: “The acquisition will be a win-win for all parties. It will reinforce our strategy of creating a relationship that lasts a lifetime with everyone interested in property and not just those active in the market today.

“Boomin’s agents will benefit significantly from gaining access to unique customers who are thinking of selling or letting as well as portfolio landlords and investors and will develop lifetime commercial relationships.

“My Bespoke Room will have greater financial firepower for growth and access to potentially millions of new customers through the Boomin platform.

“This acquisition is an integral part of our wider strategy, with more game changing developments to be announced shortly, which will further differentiate Boomin from classified listings sites, which charge high prices for a confetti of low quality leads.”

Diana Greenhalgh & Laura Simpson co-founders of My Bespoke Room, issued a joint statement: “We launched My Bespoke Room eight years ago with a vision to revolutionise the world of interior design. Our mission was to make professional interior design accessible to all; bringing it online, making it convenient, affordable and fun.

“We’re excited about the next phase of growth for My Bespoke Room and the opportunities that joining forces with Boomin will bring. Both companies are aligned with the desire to deliver an exceptional customer experience and the Boomin platform will help us bring our award-winning services to many more homes across the UK.

“Our entire team is driven to help clients create their perfect and happy home effortlessly, and this commitment is stronger than ever during this exciting time. We couldn’t ask for a better fit.”