Collecting feedback from prospective purchasers is now a more powerful tool than ever before for estate agents due to the impact of the Covid-19 pandemic on property buyers’ priorities, according to Rex.

The software provider says that buyer feedback reports can help agents provide visibility to sellers, engage with applicants more effectively and build up insight in a rapidly changing market.

“Since March, buyers’ priorities in terms of location and property features have changed more quickly than ever before,” said Anton Babkov, CEO of Rex.

“Agents need to do everything in their power to understand market changes and use this information to help vendors market properties more effectively,” he added.

According to Rex, agents can better understand an evolving market by tapping into feedback from prospective property buyers.

Being able to provide sellers with instant feedback helps them to see how buyers are reacting to their property.

Babkov continued: “Sellers want to hear what applicants are saying about their home – it allows them to understand key priorities and deal-breakers.

“They can use this information to focus on certain areas of the property when preparing for viewings or making sure buyers see the most popular features – such as potential office space or gardens – at the end of a viewing to leave a lasting impression.”

The visibility and transparency that buyer feedback provides also helps agents to have difficult conversations with vendors around sensitive issues such as price reductions, according to Babkov.

He added: “Understanding what buyers like and don’t like about a property they’ve viewed, enables agents to have more effective conversations when they re-engage to find out if they are making an offer.

“Feedback can help agents to lead the conversation, overcome objections and ultimately achieve more positive better outcomes.”