Hunters is looking to bring the word “home” to the forefront of people’s minds as the UK struggles to recover from the ongoing impact of coronavirus.

With the festive season upon us, the Christmas ads are coming thick and fast – the latest from Hunters, which believes that a home is more than just buying or renting a property, it is what you make it.

What does home mean to you?

Adam Graver, marketing manager, said of the advert: “We thought long and hard about the message we wanted to convey this winter. It’s been a year of loss and difficulty and we’ve acknowledged that throughout the year with our marketing campaigns and messages of support; but for this time of year we felt this wasn’t right.”

Glynis Frew, CEO, added “Not everyone has somewhere they can call home, and many people are struggling right now, which is why as well as launching our advert, I can announce that from January, several of our offices will be donating money to their local Trussell Trust food bank for every instruction that goes onto completion. We are a network of independent offices and the support our branches have shown to their local areas, will not stop in 2021.”

She continued: “This is a special time of year for many people. As an estate agency, we help people find their dream home, and we have been doing that since 1992. There is no better feeling than seeing the smile of a buyer or tenant, picking up the keys for the first time. Home means many things to many people, and we hope we make you think a little about the joy your home can bring you, when everything else in life, may be difficult.”

Watch the film below and do send us your inspirational Christmas videos to editor@propertyindustryeye.com and we will feature them on Property Industry Eye.