Callwell has signed a new long term agreement that sees functionality extended throughout the enlarged Connells Group network and following its acquisition of Countrywide.

Connells Group, the UK’s largest estate agency and property services group, was one of Callwell’s very first customers when industry legends Rob Wellstead and Bob Scarff first launched their unique portal lead handling platform six years ago.

Callwell technology is now used by over 10,000 sales and lettings agents across the UK.

David Plumtree, Connells Group estate agency chief executive, said: “Most of our branches operate in the top three for market share within their locations and we also invest heavily in lead generation to help our branches further grow their market share. So, the sheer volume of enquiries that our branches receive every day would swamp most agents. Callwell is a vital part of ensuring that we can deal with our leads in an efficient and effective manner.”

Anthony Glasgow, chief operating officer (Estate Agency), adds “Delivering market-leading customer service at scale means employing brilliant people, but it also means giving them the very best tech. We invest a significant sum in our digital marketing and Callwell helps me
be certain that every new enquiry generated will be dealt with exactly as needed.”

Callwell agents see all their incoming portal emails immediately and all in one place. Callwell agents choose how to deal with differing enquiry types from a range of options. From vendor and landlord valuation enquiries receiving an immediate phone call at one end,
through to tenant viewing enquiries not being visible until a ‘Qualification SMS’ has been responded to at the other end.

Callwell MD, Bob Scarff, added: “If portal spend is the cost of the fuel to make an estate agency engine run, then for an extra two or three percentage points Callwell spend is the fuel additive that transforms the engine’s performance.”