The organisers behind the Best Estate Agent Guide (BEAG) have announced further support for licensed members looking to improve their market performance.

A licence, which already consists of a comprehensive marketing toolkit now also includes free access to TwentyEA’s Insight Local tool, allowing agents to monitor their performance against that of their competitors.

“Insight Local is a fantastic addition to the licence package” said Sarah Kemp EA Masters event director and co-founder of Best Estate Agent Guide Awards. “This corroborates the ideology behind the guide and awards. We are committed to raising industry standards and Insight Local supports that by providing access to TwentyEA’s real time property market data which uses the same data source that underpinned the analysis for this year’s Best Estate Agent Guide Awards.”

Members can track key performance indicators such as new instructions, Sold/Let Subject To Contract, exchanges, fall throughs, withdrawals and price reduction percentages compared to other agents operating in their patch.

TwentyEA is the official data partner for The Best Estate Agent Guide 2023, which uses whole of market data from over 4,500 sources to analyse millions of property transactions and help find the best performing agents.

Katy Billany, executive director for TwentyEA, commented: “We’re proud to offer Insight Local to licenced members of the Best Estate Agent Guide. It’s important for us to support those wanting to drive change in the industry. Insight Local gives estate agents a suite of business intelligence reports so they can identify their strengths as well as where they have room to improve relative to their competitors.”

The Best Estate Agent Guide website went live in September and features the top 20% of all estate agents in the country. Assessed over a six-month period on property marketing, customer service and results, each agent listed is given the opportunity to purchase a licence to publicise their accolade and is provided with marketing assets to help them do just that.